{"id":9021,"date":"2022-12-15T06:35:55","date_gmt":"2022-12-15T06:35:55","guid":{"rendered":"https:\/\/ecm.eng.auburn.edu\/wp\/emag\/?p=9021"},"modified":"2023-05-19T20:30:25","modified_gmt":"2023-05-19T20:30:25","slug":"the-pipeline","status":"publish","type":"post","link":"https:\/\/ecm.eng.auburn.edu\/wp\/emag\/?p=9021","title":{"rendered":"The Pipeline"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Behind Auburn Engineering&#039;s next-level student recruiting\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/77iXtIWr9RM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">It was late September 2020. They\u2019d ordered 300 coloring books, just in case.<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">It would probably be too many \u2014 they were hoping it might get 100 people to register \u2014 but Sydney Riley, outreach administrator for the Samuel Ginn College of Engineering\u2019s Office of Recruitment, K-12 Outreach and Scholarships since 2017, figured she could take the leftovers to local classrooms now that schools were returning to in-person attendance. Teachers would probably like that.\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Promotion was minimal. Just a simple video for Facebook showing some of the stuff inside \u2014 pictures of microscopes and gears to color, graph paper to design with and some engineering-related word searches. <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Jessica Taylor, the office\u2019s manager and director of recruiting and scholarships, volunteered her daughter, Ally, to star. Ally was 4, right around the target age. They had her run to open a mailbox, then jump for joy over getting her own mail \u2014 getting something fun. It was short. It was cute. And it was viewed 60,000 times. <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">It\u2019s still hard for Riley to believe.<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cAt first, I thought there might be something wrong with the software,\u201d she said. <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Three hundred signups. Six hundred signups. One thousand. <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cIt was crazy,\u201d she said. \u201cI kept texting Jessica with updates. Within hours I was asking her \u2018should we shut this thing down?\u2019\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Finally, after two days, they did. They had to. Three hundred people hadn\u2019t requested a book for their kids \u2014 3,000 people had. And, in the process, signed up for the idea Riley had been brainstorming since joining the office in 2017, the idea that probably illustrates the unique, innovative lengths the office is using to recruit Auburn engineers better than anything else: the Future Engineer Club.<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cWe thought that parents would probably be eager for something like this, especially during the early days of COVID. We just didn\u2019t know they would be this eager.\u201d<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2FAuburnEngineering%2Fvideos%2F391505015586127%2F&amp;show_text=true&amp;width=560&amp;t=0\" width=\"560\" height=\"429\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\"><span class=\"s3\">There are members of the Future Engineer Club in Japan. There are members in Puerto Rico. There are members in middle school. There are members in kindergarten. There are members in diapers. <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Seriously?<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Riley smiles.\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cSeriously,\u201d she said. \u201cWe actually have several 6-month-olds in our system right now.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Taylor couldn\u2019t be prouder. <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cWe\u2019re now at a point where we\u2019re basically building our own recruiting pipeline, and that pipeline now starts with the Future Engineer Club,\u201d she said. \u201cOur office is just four people, but we\u2019ve really scaled up our recruiting, outreach and scholarship efforts over the past few years.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">By that she means more than the Future Engineer Club. There are more campus tours than ever, a bigger presence at college fairs and wherever else Andrew McGill, the office\u2019s student recruiting administrator, thinks he can find prospective students. And more events \u2014 way more. <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Thanks in large part to Riley, offerings have broadened. Opportunities have expanded. The office now hosts more than 25 recruiting outreach events, all tailored for specific demographics. There are summer programs, such as the <a href=\"https:\/\/www.flickr.com\/photos\/auburnengineers\/albums\/72177720300135815\">Auburn Engineering Expo<\/a> for high-schoolers and the <a href=\"https:\/\/www.flickr.com\/photos\/auburnengineers\/albums\/72177720300455751\/with\/52218195046\/\">Senior Tigers Camp<\/a> for rising 12th-graders. There\u2019s <a href=\"https:\/\/www.flickr.com\/photos\/auburnengineers\/albums\/72177720297856439\">the egg drop contest<\/a> for K-8th-graders in the spring, plus <a href=\"https:\/\/www.flickr.com\/photos\/auburnengineers\/albums\/72177720298445710\">InspiHER<\/a>, designed to encourage middle school girls to explore engineering through hands-on activities. There\u2019s the <a href=\"https:\/\/www.flickr.com\/photos\/auburnengineers\/albums\/72177720302644926\">GRAND Engineering Showcase<\/a> geared to show K-6th-graders how engineering can help solve the world\u2019s problems. The list goes on.<\/span><\/p>\n<div class='gallery'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ecm.eng.auburn.edu\/wp\/emag\/?attachment_id=9127'><img width=\"150\" height=\"150\" src=\"https:\/\/ecm.eng.auburn.edu\/wp\/emag\/files\/2022\/12\/Outreach_1-web-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-9127\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-9127'>\n\t\t\t\tInspireHER\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ecm.eng.auburn.edu\/wp\/emag\/?attachment_id=9126'><img width=\"150\" height=\"150\" src=\"https:\/\/ecm.eng.auburn.edu\/wp\/emag\/files\/2022\/12\/Outreach_2-web-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-9126\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-9126'>\n\t\t\t\tThe Egg Drop\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ecm.eng.auburn.edu\/wp\/emag\/?attachment_id=9125'><img width=\"150\" height=\"150\" src=\"https:\/\/ecm.eng.auburn.edu\/wp\/emag\/files\/2022\/12\/Outreach_3-web-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-9125\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-9125'>\n\t\t\t\tGrand Engineering Showcase\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p class=\"p2\"><span class=\"s3\">So do the scholarships. Ten years ago, the office awarded 928 scholarships to incoming students totaling $2.08 million. Today, those numbers have more than doubled.<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cWe facilitated the awarding of 1,774 scholarships and $4.75 million in scholarship dollars this year,\u201d Taylor said. \u201cOur office works with thousands of prospective students each year. We want them to have the opportunity to pursue their dream of becoming an Auburn engineer. These scholarships are impactful. Students are able to attend and remain at Auburn because of our generous alumni and friends, and we work closely with the academic departments and the Office of Advancement to make this happen.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Taylor\u2019s also quick to point out the college\u2019s new virtual campaign. In early 2020, her office launched a robust virtual tour of the engineering campus that, due to COVID, couldn\u2019t have come at a better time.<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cWe were the first unit on campus to do that,\u201d Taylor said. \u201cIt\u2019s been such a valuable tool. It\u2019s amazing to see how many people from across the world have taken a virtual tour of the college. It\u2019s opened up opportunities we couldn\u2019t have even planned for, like the outreach opportunity with the school in Knoxville.\u201d\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/eng.auburn.edu\/news\/2022\/04\/auburn-engineering-outreach-visits-emerald-academy.html\">Late last year<\/a>, a second-grade class at Emerald Academy, a charter prep school in Knoxville, Tennessee, emphasizing STEM initiatives, adopted the Samuel Ginn College of Engineering as a sort of sister school, thanks to the wealth of resources teacher Kevin Ickles found on the office\u2019s website. Ickles connected with Taylor and Riley in hopes of also setting up a Zoom call for his students to ask questions about Auburn Engineering. Riley had a better idea.\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cIt just sounded like a great opportunity that could be even more than just a Zoom call,\u201d Riley said. \u201cI mean, we did the Zoom thing, too, at first, and they did the virtual tour. But we were so honored that they would want to get to know more about Auburn Engineering, we also asked if we could actually come and see his class.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Ickles said absolutely and Riley hit the road, coloring books, other K-12 outreach materials, shakers and jugs of Toomer\u2019s Lemonade in tow. <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cIt was such a great trip,\u201d she said. \u201cI was able to perform some engineering demonstrations for them in their class like the catapult and the slingshot car. <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">I also got to teach them all how to say \u2018War Eagle\u2019 and how to cheer when the eagle flies around the stadium.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">She recently returned from her second visit to Ickles\u2019 class. <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cI think that\u2019s such a great example of our office\u2019s work ethic,\u201d Taylor said. \u201cI don\u2019t mean to brag, but at the same time, I kind of do. We are doing something that universities in these students\u2019 own state and even their own city aren\u2019t. The vision of tying our outreach efforts to recruiting has really transformed our ability to educate the next generation of Auburn engineers. That idea has really broken new ground. I don\u2019t know another engineering school in the country doing what we\u2019re doing on this scale,\u201d Taylor said.<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">And it all started with a coloring book.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-9121\" src=\"http:\/\/ecm.eng.auburn.edu\/wp\/emag\/files\/2022\/12\/DSC_2231-1800x1200.jpg\" alt=\"\" width=\"1800\" height=\"1200\" srcset=\"https:\/\/ecm.eng.auburn.edu\/wp\/emag\/files\/2022\/12\/DSC_2231-1800x1200.jpg 1800w, https:\/\/ecm.eng.auburn.edu\/wp\/emag\/files\/2022\/12\/DSC_2231-768x512.jpg 768w, https:\/\/ecm.eng.auburn.edu\/wp\/emag\/files\/2022\/12\/DSC_2231-1536x1024.jpg 1536w, https:\/\/ecm.eng.auburn.edu\/wp\/emag\/files\/2022\/12\/DSC_2231-2048x1365.jpg 2048w, https:\/\/ecm.eng.auburn.edu\/wp\/emag\/files\/2022\/12\/DSC_2231-1200x800.jpg 1200w, https:\/\/ecm.eng.auburn.edu\/wp\/emag\/files\/2022\/12\/DSC_2231-600x400.jpg 600w, https:\/\/ecm.eng.auburn.edu\/wp\/emag\/files\/2022\/12\/DSC_2231-75x50.jpg 75w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cWe were using the book as a way to launch the club, but parents were also signing up for regular, do-it-yourself engineering activities for their students to receive throughout the year,\u201d Riley said. \u201cThere\u2019s the coloring book, there\u2019s college readiness pamphlets, do-it-yourself engineering activity postcards and more. We want to engage with them as much as we can. Once they reach 9th grade, they receive a Future Engineer graduation certificate and a letter introducing them to our recruiter, Andrew McGill.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Even though its impact on applications and enrollment obviously won\u2019t be felt for several years, Riley said the new initiative is already paying tangible dividends, specifically with event registration.<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cWe held InspiHER in April and I know that plenty of attendees learned about it directly through the Future Engineer Club,\u201d she said. \u201cThat\u2019s a great feeling because part of my job is introducing students to the idea of engineering in general, but, obviously, we\u2019re trying to get them to Auburn. Tracking a kindergartner, or a 3-year-old or 4-year-old is difficult. But that\u2019s one thing that makes our office unique. We\u2019re actually doing it, we\u2019re putting in those efforts. We currently have 5,000 students from around the world \u2014 or I guess I should say kids, because some aren\u2019t actually students yet \u2014 registered in our Future Engineer Club.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cAnd I\u2019m looking forward to meeting them one day,\u201d McGill said.\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">McGill doesn\u2019t credit his success as the office\u2019s recruiter \u2014 \u201cI\u2019m kind of like the closer,\u201d he said \u2014 to the energy he brings to the job. He doesn\u2019t credit it to the long hours pounding the pavement and shaking hands at college fairs and receptions all over the country, or at the Cookies and Cupolas events where admitted students can mingle and network with Auburn Engineering student ambassadors, or during \u201cLife as an enGINNeer\u201d days that allow prospective underrepresented students to experience a personalized day in the life of a current Auburn Engineering student. He credits it to the product he has to sell. <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cWhat I really try to hit home for choosing Auburn University in general is the Auburn Family, and how real it is, but that also applies to engineering,\u201d he said. \u201cWe\u2019re always talking about Auburn providing the best student-centered engineering experience in the country. That\u2019s not just some slogan. We have invested in the resources to actually provide that, to provide a collaborative experience instead of four years of competition with your classmates, which seems to be the norm at other schools. That really resonates with a lot of students.\u201d <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">It definitely resonated in Indianapolis in October 2021.<\/span><\/p>\n<figure id=\"attachment_9123\" aria-describedby=\"caption-attachment-9123\" style=\"width: 1258px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\" wp-image-9123\" src=\"http:\/\/ecm.eng.auburn.edu\/wp\/emag\/files\/2022\/12\/Outreach_team-web.jpg\" alt=\"\" width=\"1258\" height=\"839\" srcset=\"https:\/\/ecm.eng.auburn.edu\/wp\/emag\/files\/2022\/12\/Outreach_team-web.jpg 1114w, https:\/\/ecm.eng.auburn.edu\/wp\/emag\/files\/2022\/12\/Outreach_team-web-768x512.jpg 768w, https:\/\/ecm.eng.auburn.edu\/wp\/emag\/files\/2022\/12\/Outreach_team-web-600x400.jpg 600w, https:\/\/ecm.eng.auburn.edu\/wp\/emag\/files\/2022\/12\/Outreach_team-web-75x50.jpg 75w\" sizes=\"(max-width: 1258px) 100vw, 1258px\" \/><figcaption id=\"caption-attachment-9123\" class=\"wp-caption-text\">The staff of the Office of Recruitment, K-12 Outreach and Scholarships, from left to right: Jessica<br \/>Taylor, manager and director of recruiting and scholarships; Brooke Chandler, administrator for<br \/>academic programs; Andrew McGill, student recruiting administrator; and Sydney Riley, outreach<br \/>administrator.<\/figcaption><\/figure>\n<p class=\"p2\"><span class=\"s3\">Auburn\u2019s Autonomous Tiger Racing team <a href=\"https:\/\/eng.auburn.edu\/news\/2021\/09\/auburn-autonomous-teams-makes-history-at-indy\">was competing in the first ever Indy Autonomous Challenge<\/a> at the Indianapolis Motor Speedway. Thinking that enough engineering-minded high-schoolers would be in attendance to make it worth his while, McGill made the trip. He set up shop outside the Auburn garage. Students stopped by to check out the team\u2019s car. McGill introduced himself, handed out some of the slickest information packets around, and did his thing. <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">The gamble paid off. <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cTwo of the students I met there are freshmen right now,\u201d McGill said. \u201cOne of them is from New Orleans. When she came for her tour, she brought us a King Cake.\u201d <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Another testament to McGill\u2019s tactics is the roll of the freshman-level class he teaches, Engineering Success Strategies. <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cThere are 17 students in that class right now, and I met personally with 13 of them as recruits last year,\u201d he said. \u201cThat\u2019s rewarding. And it\u2019s so great to already have that relationship when they get here.\u201d <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">For the past two years, a lot of those relationships have started with Brooke Chandler, the office\u2019s administrator for academic programs, and the first face people see when they walk through the doors of the Student Services office suite in the Brown-Kopel Center. <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cI love sitting there right where people first come in because I\u2019m a huge family person, and that\u2019s what I want people to feel when they come here \u2014 to feel part of our family, the Auburn Engineering family. That\u2019s what makes me feel good. That\u2019s what I take pride in,\u201d Chandler said. \u201cI talked with one family for an hour and a half one time. Their student had come to E-Day but they still just wanted to know more. They actually lived just down the road from Auburn and probably could have come back whenever they wanted, but I wanted them to feel that we cared enough about them to personalize the experience for them as much as we would have had they flown in from California.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Another aspect of the job she takes pride in? <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">The mail \u2014 the massive, massive amounts of mail \u2014 and the well-oiled team of student workers she\u2019s cultivated since joining the office in 2021 to help get it out the door. <\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cI mean, we recently sent out 50,000 pieces of recruiting material, and we really try to get every little detail perfect,\u201d she said. \u201cPieces of mail can wind up meaning the most to people, whether it\u2019s a postcard to a kindergartner or a list of resources available to transfer students.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cOr,\u201d Riley chimed in, \u201ca coloring book.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">\u201cExactly!\u201d Taylor shouted. \u201cPlease just order more next time.\u201d<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"#GINNing Podcast, The Great Godfreys\" src=\"https:\/\/www.buzzsprout.com\/267871\/1525927-student-recruiting-taylor-made?client_source=small_player&amp;iframe=true\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\"><\/iframe><br \/>\n<iframe loading=\"lazy\" title=\"#GINNing Podcast, The Great Godfreys\" src=\"https:\/\/www.buzzsprout.com\/267871\/5600596-fighting-for-students?client_source=small_player&amp;iframe=true\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was late September 2020. They\u2019d ordered 300 coloring books, just in case.<\/p>\n","protected":false},"author":49,"featured_media":9218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Pipeline &raquo; Auburn Engineer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecm.eng.auburn.edu\/wp\/emag\/?p=9021\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pipeline &raquo; Auburn Engineer\" \/>\n<meta property=\"og:description\" content=\"It was late September 2020. 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